How to send out the perfect email marketing campaign
There are many ways to get your information out to your clients or prospective clients; you can use a dedicated email marketing house to manage the process. You can send information out as part of a publishers email blast and you can do it all in house although I would not recommend this.
The problem with doing a large email from your own servers can be highlighted in a little story. I had a client who sent out an email to her database of 3000 names using a mailing programme and she has now had her domain blocked by a number of fire walls of her clients. This means she cannot send them emails from the company, she has to speak to the IT departments to get them to unblock her from their email programme, and this was embarrassing and potentially damaging.
5 Email Houses worth considering
Mail Chimp
Prices on a per subscriber basis, US based company who come with a good reputation, the problem is that they are US based so the timing is inconvenient if you need to speak to someone If you are sending multiple emails a month the database pricing structure can work well.
Campaign Monitor
Again a US based company set up on a database size basis rather than a pay per email. Similar to mail chimp.
Mailing Manager
A UK based company who price per email, best for monthly email campaigns, also very good customer service (I use them) they are probably the cheapest for what I need (40,000 emails once a month)
dotMailer
Another UK based company who have a great selection of features and packages well worth a look.
e-shot
The final company in the list and a subscriber/database pricing structure, UK based and fully featured.
These are the five companies I short listed when I was looking for a mailing house, they are all worth considering and they all offer similar features such as a spam checker, integration into your API (some are better at this than others) a full stats report including integration with Google analytics etc. etc. so all you need to do is identify what you need and one of the above will fit.
You can also send out an e-mailer as part of a publisher’s newsletter, this is a very cost effective method of getting your information in front of new contacts and quite often they can have large and well engaged databases.
I hope this helps you to formulate an effective email marketing campaign if you have any questions please do not hesitate to contact me.
