Email marketing in the business world is all about sending emails to customers and prospects in your list in order to sell your products or services. The basic idea is to build trust, credibility and brand awareness. There a lot of businesses that have the wrong perception of email marketing as they consider it spam for their customers and that people delete such mails without even checking them. This is true to some extent; however, it could prove effective for your business in many ways. The fact is there are many benefits to email marketing, which makes this marketing format particularly effective in today’s industries.
Email marketing is cost effective
In 2011 is was reported that businesses invested more than 64 billion dollars in TV commercials, 34 billion dollars in print media and 39 billion dollars on other forms of advertising and marketing. However, when you look at the cost invested by the companies in email marketing by big companies the figure is no more than 1.5 billion dollars. Indeed email marketing is dirt cheap when compared to the money you can spend with ad agencies, cable channels or creative studios. In fact, the money which goes into print or electronic media keeps the newspaper or TV channels alive. The email is an extremely cost-effective result oriented method of marketing provided you use them properly.
Result’s are instant
If you compare email marketing results with other forms of marketing the result are pretty instant. Other methods of marketing require a lot of time to see the results. You can send emails quickly to your customers and prospects and you do not have to wait for days or months to see the result. Also, if your email newsletter goes in the proper format carrying well written content to your subscribers, it is more likely to help build a good relationship with them, which can help a lot in boosting sales.
Tracking data is easy
With email marketing, you can easily track all kinds of data, which can help you in running your business smoothly but at the same time support you in expediting your marketing objectives. For instance, you can keep an eye on how many subscribers from your list are opening your email newsletter, the number of people clicking the links found in the email list along with monitoring the sales conversion which become possible via email marketing campaigns. You can even have the data of people forwarding your emails to your friends or the ones unsubscribing or marking your mails as spam, etc. This kind of data would certainly help you to figure out the kind of content that works best for customers.
Automating any campaign becomes easy
Unlike the more traditional marketing methods, email marketing can be automated thus making it simpler for your business to schedule emails weeks or even months in advance. This is an extremely useful feature especially when you are offering seasonal sales or promotions or similar events which you have planned earlier for the current business year. Email marketing helps you in your marketing campaign by allowing you to set up your email newsletter in advance and then you can schedule them at a time and date to your campaign.
Despite having the undeserved status of spam, email marketing is among the most effective methods of engaging your current clients along with adding new contacts to your customer base. Any business, which is looking for a cost-effective and efficient method to create brand awareness, trust and results should consider email marketing. If you are looking to build existing clients spend or increase your customer loyalty then email marketing could prove to be the best marketing format for them.
About The Author: Diana is a writer/blogger. She loves writing, travelling and blogging. She contributes to Simply Electronics.