This post send by Charles Dodgson
It is no secret that the Internet is certainly evolving, in the past business practices change rapidly from one year to another. What was working in 2009, simply will not allow your business to stand out in 2012. You can bet that this change is only going to accelerate as technology continues to grow, and people continue to change what they are looking for from the Internet. The investments that your company makes should change with the trends, and things that you should consider into 2013 and beyond include;
Mobile traffic has continued to grow across the board. In fact, it has been found that in the last year, throughout all categories, multiple traffic increased a total of 150%. This provides a number of opportunities to small businesses and large alike, that are looking to take advantage of this uptick in the trends. This can be attributed to more people having smartphones and browsing the Internet from them, as well as more people utilizing tablets and other similar mobile devices. It is clear, with the release of many of these devices, that this trend is only going to continue well into the future and being able to monetize mobile traffic is something that will separate businesses from one another.
Digital video predictably grew with the rise of high-speed Internet, but has continued to be a driving force of the Internet. Services, such as Google and a host of other websites out there allowing streaming video relatively record speeds, it has never been easier to create promotional opportunities for your company by utilizing digital video. Whether you are looking to create an advertisement, or a basic promotional video, utilizing digital video to leverage visitors is definitely something that any small business, or large business should consider in their online optimization efforts. Not only does it give your business more eyeballs in which to work with, but it will also allow you to be able to put together an excellent visual advertising campaign.
Display ads have also grown 15% over the course of the last year, suggesting that display advertisements should be something that all businesses look into online. As digital video becomes more watched online, having commercials in which to target your visitors with is something that can provide a huge benefit to you. In the future, you will find that more television shows and movies use the Internet as a distribution method, which is only going to expand the number of advertising opportunities available. You will find that preparing your business for this future, is something that can help your business to become more profitable overall and have an overall better advertising campaign.
It is important that any business watch the overall trends of the Internet, and find ways in which you can capitalize on the way that these trends have changed.
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